รูปภาพสินค้า รหัส9780618415960
9780618415960
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ผู้เขียนDebbie Thorne McAlister, Linda Ferrell, O.C. Ferrell

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ราคาปก 840.00 บาท
ราคาสุทธิ 840.00 บาท
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รายละเอียดหนังสือ
รหัสสินค้า: 9780618415960
จำนวน: 555 หน้า
ขนาดรูปเล่ม: 190 x 230 x 21 มม.
น้ำหนัก: 895 กรัม
เนื้อในพิมพ์: 2 สี 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: -ไม่ระบุ 
หน่วย: เล่ม 
สำนักพิมพ์: Houghton Mifflin Harcourt 
:: เนื้อหาโดยสังเขป
The web site provides study and support resources designed to help you get the most out of your course experience. Core resources available on the web site include:
- ACE Self-Tests. These short chapter quizzes test your knowledge of chapter concepts and help you identify areas of weakness that need further study.
- Gray Matters exercises (from Lockheed Martin's ethics training program). These minicases deal with actual ethical dilemmas, providing options and strategies for resolving these difficult conflictss.
- Chapter and case links and general resources for researching social responsibility topics. These links take you to company and organization web sites to further explore business and society concepts covered in the main text.
- Business and Society Challenges. These quick scenarios are presented along with follow-up quizzes to test your ethical knowledge and instincts.
:: สารบัญ
Chapter 1. Social Responsibility Framework
Chapter 2. Strategic Management of Stakeholder Relationships
Chapter 3. Legal, Regulatory, and Political Issues
Chapter 4. Business Ethics and Ethical Decision Making
Chapter 5. Strategic Approaches to Improving Ethical Behavior
Chapter 6. Corporate Governance
Chapter 7. Consumer and Communithy Relations
Chapter 8. Employee Relations
Chapter 9. Environmental Issues
Chapter 10. Technology Issues
etc.