Benetton: no name in business has such an ability to charm and shock.
This book tells the remarkable story of the Benetton family and the business they have built. It is a story of hard work and risk-taking, and of court cases! How did this Italian family become the international success it is today?
Penguin Readers are simplified texs designed in association with Longman, the world famous educational publisher, to provide a step-by-step approach to the joys of reading for pleasure. Each book has an introduction and extensive activity material. They are published at seven levels from Easystarts (200 words) to Advanced (3000 words).
Chapter 1 Birth of a Salesclerk
Chapter 2 A Woman of Substance
Chapter 3 Success Across Europe
Chapter 4 The King of Knitwear
Chapter 5 The Fifth Avenue Franchise
Chapter 6 United Colors of Benetton
Chapter 7 Black and White
Chapter 8 Images of White
Chapter 9 The Burning Brand
Chapter 10 A Town Called Corleone
Chapter 11 The Main Streets of the World
Chapter 12 The Family