Market Leader is an extensive new Business English course which brings the real world of international business into the classroom. Developed in association with the Financial Times,it offers the widest and most flexible range fo materials for learners and teachers alike.
Key features of Market Leader:
- Authentic texts from the financial Times and other sources
- Up-to-date business topics and issues
- Comprehensive language and skills practice
- Highly motivating case studies
- A dedicated website with a regular supply of new texts and work sheets to download at www.market-leader-net
International Management is one of a number of specialist books within the Market Leader series. Thes books concentrate on reading skills and vocabulary development for students specialising in particular aspects of business . Other titles in the series include Business Law and Banking and finance. Each book consists of18 units, 2 tests and a multilimgual glossary.
Part 1 Business strategy
Unit 1 Company structure
Unit 2 The global company
Unit 3 Global production
Unit 4 Entering a foreign market
Unit 5 International mergers
Unit 6 Business in the 21st century
Pcrt 2 Cultural issues
Unit 7 Corporate cultures
Unit 8 Global careers
Unit 9 Management attitudes in Germany and Britain
etc.