GOLDEN ARCHES.
McDonald's is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. In McDonald's: Behind the Arches, business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into a multibillion-dollar corporation that has influenced the very culture of America-and now the world.
The trendsetting advertising campaigns and revolutionary marketing focus that have translated into huge profits
The ambitious and astoundingly successful expansion into untapped foreign markets including Russia, China, Eastern Europe, and the Far East
The creation of McJobs, a program that employs both mentally challenged adults and senior citizens
The emphasis on environmentallly sound paper packaging and new health-conscious products that reflect changing lifestyles
The exciting promotional tie-ins with major motion pictures and sports franchises
The ongoing tradition of individual entrepreneurship that created McD.L., Egg McMuffin, Big Mac, and Ronald McDonald-all invented by individual franchisees
And much more Completely revised and updated, this remarkable book offers an irresistible book inside one of the great American business success stories of the century.
Chapter 1 Yes, There Is A McDonald
Chapter 2 The Salesman
Chapter 3 The Franchising Derby
Chapter 4 The Owner/Operator
Chapter 5 Melting Pot
Chapter 6 Making Hamburgers
Chapter 7 Making Money
Chapter 8 The Buyout
Chapter 9 Partners
Chapter 10 Going Public
, etc.