Offers students the ability to recognize how much marketing principles play a role in their day-to-day lives. This title enables students to experience marketing through billboards, television commercials, and in the cereal aisle at the grocery store.
1. The World of Marketing
2. Analyzing Marketing Opportunities
3. Product Decisions
4. Distribution Decisions
5. Promotion and Communication Strategies
6. Pricing Decisions
7. Technology-Driven Marketing