รูปภาพสินค้า รหัส9780538753197
9780538753197
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ผู้เขียนMichael A. Hitt, Robert E. Hoskisson, R. Duane Ireland

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ราคาปก 940.00 บาท
ราคาสุทธิ 940.00 บาท
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รายละเอียดหนังสือ
รหัสสินค้า: 9780538753197
จำนวน: 928 หน้า
ขนาดรูปเล่ม: 205 x 254 x 30 มม.
น้ำหนัก: 1580 กรัม
เนื้อในพิมพ์: คละสี 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษปอนด์ 
หน่วย: เล่ม 
สำนักพิมพ์: South-Western CENGAGE Learning 
พิมพ์ครั้งล่าสุด:ครั้งที่ 9 เดือน -- ปี 2011
:: เนื้อหาโดยสังเขป
Introduce your students to strategic management with the market-leading text that sets the standard for the most complete, relevant presentation. Written by highly respected experts and prestigious instructors, Ireland, Hoskissons and Hitt, "The Management of Strategy, Concepts and Cases, 9/e, International Edition" provides an intellectually rich, yet thoroughly practical, analysis of strategic management today. This unique text is the only one that integrates the classic industrial organization model with a resource-based view of the firm to give students a complete understanding of how today's businesses use strategic management to establish a sustained competitive advantage.

The authors combine the latest, cutting-edge research and strategic management trends with ideas from some of today's most prominent scholars. A strong global focus and carefully selected examples from more than 600 emerging and established companies place ideas into context within an inviting, practical presentation. A wealth of learning features, experiential exercises and new compelling cases examine a broad range of critical issues confronting managers today.Engaging updated video cases, CengageNOW online teaching tools, and a complete electronic business library help keep issues current and relevant. "The Management of Strategy, Concepts and Cases, 9/e, International Edition" provides the solid understanding your students need to effectively apply strategic management tools and techniques to increase performance and their organization's competitive advantage.
:: สารบัญ
Part 1 : Strategic Inputs
1. Strategic Management and Competitiveness
2. The External Environment: Opportunities, Threats, Competition, and Competitor Analysis
3. The Internal Environment: Resources, Capabilities, Competencies, and Competitive Advantages

Part 2 : Formulation of Strategic Actions
4. Business-Level Strategy
5. Competitive Rivalry and Dynamics
6. Corporate-Level Strategy
7. Strategic Acquisition and Restructuring
8. Global Strategy
9. Cooperative Implications for Strategy

Part 3 : Implementation of Strategic Actions
10. Corporate Governance and Ethics
11. Structure and Controls with Organzations
12. Leadership Implications for Strategy
13. Entrepreneurial Implications for Strategy

Part 4 : Cases