รูปภาพสินค้า รหัส9780538752503
9780538752503
-
ผู้เขียนGareth R. Jones, Charles W.L. Hill

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รหัสสินค้า: 9780538752503
จำนวน: 816 หน้า
ขนาดรูปเล่ม: 204 x 255 x 21 มม.
น้ำหนัก: 1400 กรัม
เนื้อในพิมพ์: สี่สีในเล่ม 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: South-Western CENGAGE Learning 
พิมพ์ครั้งล่าสุด:ครั้งที่ 9 เดือน -- ปี 2010
:: เนื้อหาโดยสังเขป
This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Gareth Jones and Charles Hill integrate cutting-edge research on topics including corporate performance, governance, strategic leadership, technology, and business ethics through both theory and cases. Based on real-world practices and current thinking in the field, the ninth edition of "Theory of Strategic Management with Cases, International Edition" features an increased emphasis on the changing global economy and its role in strategic management. The high-quality case study program contains 22 cases covering small, medium, and large companies of varying backgrounds. All cases are available in the main student text or the core case text.
:: สารบัญ
Part 1 Strategic Overview
1. Leadership, Strategy, and Competitive Advantage
2. Opportunities and Threats--Analyzing the External Environment

Part 2 Competitive Advantage
3. Competencies and Profitability Analyzing Internal Resources
4. Strategy at the Functional Level

Part 3 Formulating Strategies
5. Strategy at the Business Level
6. Industry Environment and Business--Level Strategy
7. Technology
8. Global Strategy
9. Strategy at the Corporate Level
10. Corporate Diversification Strategy

Part 4 Implementing Strategy
11. Performance and Goverance
12. Corporate Single Industry Strategy
13. Corporate Strategy across Countries and Industries

Part 5 Cases in Strategic Management