The Basics Series from Thomson South-Western focuses on"just the basic" to develop the critical communication skills that are essential for career success. This series of text/workbooks delivers a concise, yet thorough, presentation of the topic using straight-forward examples and exercises to reinforce learning.
The Basics: Business Communication 3E, focuses on the key principles of effective communication in business today. Learning is reinforced using clear-cut, relevant examples followed by the opportunity to apply what has been presented.Use of current technology and the Internet has been incorporated and highlighted throughout.
CHAPTER 1 Understanding the Communication Process
CHAPTER 2 Plannig Written Business Messages
CHAPTER 3 Developing Business Messages
CHAPTER 4 Writing positive and Neutral News Messages
CHAPTER 5 Writing Bad News Messages
CHAPTER 6 Writing Persuasive Messages
CHAPTER 7 Writing Employment and Special Messages