รูปภาพสินค้า รหัส9780538466868
9780538466868
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ผู้เขียนLinda Ferrell, Debbie M. Thorne, O.C. Ferrell

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รายละเอียดหนังสือ
รหัสสินค้า: 9780538466868
จำนวน: 682 หน้า
ขนาดรูปเล่ม: 190 x 235 x 20 มม.
น้ำหนัก: 1075 กรัม
เนื้อในพิมพ์: ขาวดำ 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษปอนด์ 
หน่วย: เล่ม 
สำนักพิมพ์: South-Western CENGAGE Learning 
พิมพ์ครั้งล่าสุด:ครั้งที่ 4 เดือน -- ปี 2011
:: เนื้อหาโดยสังเขป
"Social Responsibility and Business, 4e, International Edition" introduces a strategic social responsibility framework for courses that address the role of business in society. Social responsibility is presented as the extent to which a business adopts a strategic focus for fulfilling the economic, legal, ethical, and philanthropic responsibilities expected by all its stakeholders. In this fourth edition, the authors present the most up-to-date findings in the field, describe best practices, encourage student decision-making, provide cutting-edge cases, and inspire the application of social responsibility principles to a variety of situations and organizations. The soft cover format is affordable to students and provides more opportunities for instructors to supplement the course content or to further customize the content to meet their needs. Additionally, a comprehensive teaching and learning package ensures that business students understand and appreciate concerns about business ethics, social auditing, corporate social responsibility, corporate governance, sustainability, and a host of other factors involving a global perspective for today's business leaders.
:: สารบัญ
Chapter 1 Social Responsibility Framework 2
Chapter 2 Strategic Management of Stakeholder Relationships
Chapter 3 Corporate Governance
Chapter 4 Legal, Regulatory, and Political Issues
Chapter 5 Business Ethics and Ethical Decision Making
Chapter 6 Strategic Approaches to Improving Ethical behavior
Chapter 7 Employee Relations
Chapter 8 Consumer Relations
Chapter 9 Community Relations and Strategic
Chapter10 Technology Issues
etc.