รูปภาพสินค้า รหัส9780538466769
9780538466769
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ผู้เขียนAnn K. Buchholtz, Archie B. Carroll

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รายละเอียดหนังสือ
รหัสสินค้า: 9780538466769
จำนวน: 784 หน้า
ขนาดรูปเล่ม: 202 x 254 x 27 มม.
น้ำหนัก: 1360 กรัม
เนื้อในพิมพ์: 2 สี 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: South-Western CENGAGE Learning 
พิมพ์ครั้งล่าสุด:ครั้งที่ 8 เดือน -- ปี 2011
:: เนื้อหาโดยสังเขป
Demonstrate for your students the importance of business ethics, sustainability and stakeholder management from a strong managerial perspective with Carroll/Buchholtz's "Business and Society: Ethics and Stakeholder Management, 8/e, International Edition". Students learn how effective business decision makers balance and protect the interests of various stakeholders, including investors, employees, the community, and the environment, particularly as business recovers from a perilous financial period.

Proven content emphasizes the social, legal, political, and ethical responsibilities of a business to both external and internal stakeholder groups. The authors effectively balance strong coverage of ethics and the stakeholder model with a new focus on one of business' most recent, urgent mandates: sustainability.

This edition's new sustainability clearly reflects the interconnectivity between business and the natural, social, and financial environments, illustrating how all three must be maintained in balance to sustain current and future generations. A wealth of new real business cases and 'Ethics in Practice' cases blend with coverage of the most recent research, laws and examples. Practical applications teach future managers to focus their reasoning and enhance the precision with which they consider and make ethical decisions.

With this edition's comprehensive package, including a Test Bank correlated to AACSB standards, dynamic new website and other resources, you can provide your students with the solid understanding of ethical, sustainability and stakeholder issues they need for success in business and today's society.
:: สารบัญ
Part 1 Business, Society, and Stakeholders
Part 2 Corporate Governance and Strategic Management Issues
Part 3 business Ethics and Management
Part 4 External Stakeholder Issues
Part 5 Internal Stakeholder Issues