Welcome to Hospitality Marketing---one of the most exciting emerging industriesn in today's fast-paced world!
In this unique,one-of-a-kind text,traditional marketing concepts are taught in a contemporary fashion within the context of the hospitality industry. Driven by the seven key marketing functions, Hospitality Marketing will engage you with its cutting edge approach.
In Hospitality Marketing,you will experience key marketing strategies for
- Hotels and motels
- Bed and breakfasts
- Conference Centers and Resorts
- Restaurants
- Tourism
Also,careers in hospitality marketing are extensively explored giving you exposure to the opportunities in the industrty.
And,as a bonus, DECA competitive events preparation is included
in every chapter!
Chapter 1 What is Hospitality Marketing?
Chapter 2 Types of Hospitality Markets
Chapter 3 Key Players in Hospitality Operations
Chapter 4 Selling Hospitality
Chapter 5 Hospitality Promotion
Chapter 6 Promoting to Target Markets
Chapter 7 Pricing and Financing
Chapter 8 Hospitality Marketing Information Management
Chapter 9 Product and Service Management
Chapter 10 Distribution for Hospitality
,etc.