Business Research for Decision Making, Third Edition, by Duane Davis and Robert M. Cosenza, shows present and future managers how to evaluate and integrate research information into the decision-making process. The authors help managers become better decision makers by teaching them how to use research, rather than how to perform research.
Davis and Cosenza have revised and improved Business Research for Decision Making in the third edition.
The authors have
- added more practical and realistic examples throughout the book;
- included the latest technological and software advances;
- expanded discussions of the practical considerations of sampling, qualitative research, analytical techniques, and numerous other contemporary topics;
- reorganized the content material for a more effective presentation.
Part 1 Scientific Inquiry's Role in Decision Making
Part 2 Beginning The Research Process
Part 3 Research Desing
Part 4 Data Coullection
Part 5 Analytical Procedures
Part 6 Research Reporting and Evaluation
Appendices