This textbook is designed to help you understand the changing contemporary world of electronic media management. Though targeted primarily toward undergraduate and graduate students, this book will also be useful to media managers and practitioners. It focuses on domestic (U.S) managerial topics, but where applicable, global issues are introduced. Every effort has been made to make the information not only relevant and timly but also understandable.
1. Managing in the Electronic Media
2. Strategic Alliancas and Partnerships
3. Ethics of Management
4. Theories of Management
5. Financial Management
6. Managing Personnel
7. Understending Markets and Audiences
8. Programming: Strategy and Distribution
9. Marketing
10. News and News Management
etc.