MANAGEMENT OF ELECTRONIC MEDIA, 4th Edition, International Edition provides the most accurate and current information on the management techniques used in the electronic media industry. Written clearly and concisely, this textbook covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web) industries.
1. Managing in the Electronic Media
2. The Media Marketplace : Markets, Mergers, Alliances, and Partnerships
3. Ethics of Management
4. Theories of Management
5. Financial Management
6. Managing Personnel
7. Audiences and Audience Research
8. Programming : Strategy and Distribution
9. Marketing
10. News and News Management
etc.