Ideal for the beginning student or the experienced public relations practitioner, This is PR: The Realities of Public Relations, International Edition covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom.
Part 1 Public Relations: Role, Origins and Trends Affecting the Future
Part 2 Research for PR
Part 3 Theory, Ethics and Laws Affecting PR Practice
Part 4 PR in Action