DESIGN BASICS is a best-selling text for the two-dimensional design course. DESIGN BASICS presents art fundamentals concepts in full two- to four-page spreads, making the text practical and easy for students to refer to while they work. This modular format gives instructors the utmost flexibility in organizing the course. Visual examples from many periods, peoples, and cultures are provided for all elements and principles of design. The diversity of illustrations now includes more examples from visual culture encouraging students to see these principles in the world around them. Icons appearing throughout the book prompt students to access ArtExperience Online (a dynamic Web site integrated with the textbook), which contains studio art demonstrations and interactive exercises that help students explore the foundations of art.
Part 1 Design Principles
Chapter 1 Design Process
Chapter 2 Unity
Chapter 3 Emphasis and Focal Point
Chapter 4 Scale and proportion
Chapter 5 Balance
Chapter Rhythm
Part 2 Design Elements
Chapter 7 Line
Chapter 8 Shape / Volume
Chapter 9 Pattern and Texture
Chapter 10 Illusion of Space
Chapter 11 Illusion of Motion
Chapter 12 Value
Chapter 13 Color