This collection of 732 American trademarks and symbols is widely representative of major past and current trends in American trademark design. The marks are arranged in categories that include entertainment, education, real estate insurance, food and beverage, retailing, transportation, utilities, heavy industry, and others, and are chosen from local and internationally known examples.
This remarkable sourcebook for graphic artists, students and commercial designers. Social psychologists, market researcher and others interested in group behavior may find it the starting points of ideas and experiments. These books also have curious fascination as browsing, illustrating at a glance how familiar, memorable and widespread trademarks seem to be.
- Entertainment, Leisure, Sports
- Civic Institutions and Education
- Finance, Insurance
- Foods and Beverages
- Furniture, Appliances, Apparel, Textiles
- Miscellaneous Consumer Products, Paper Products, Drugs, Toys
- Retailers
- Printing, Publishing and Other Service Industries
- Real Estate and construction
- Transportation
,etc.