From this book, business and marketing decision makers will learn:
- Blogging is not just another tactical communications
distribution channel, but a new strategic medium that
benefits both companies and customers
- Why businesses of all sizes and in all places should blog
- Why such traditional taboos such as praising competition or
publicly discussing product prior to launch make sound
business sense in today's new Conversational Era
- How a poor understanding of blogs is costing one small
specialty manufacturer $10 million in replacement products
for disgruntled customers
- How a reviled software giant is seeing a new public image
ofopenness develop thanks to thousands of active employee
blogs
- What an outspoken NBA owner does with his blog to
connect to team fans
- What employers and employees should know about hiring
and firing due to blogging and a code of ethics for blogging
I What’s Happening
II Blogging Wrong & Right
III The Big Picture