Designing Brand Identity is an essential toolkit for the whole branding team, whether the goal is to express a new brand or to revitalize an existing one. Fully updated to reflect emerging trends, the Second Edition illuminates branding fundamentals, explains a disciplined and collaborative process, and showcases world-class brands and how they build awareness.
Part 1 illuminates the difference between brand and brand
identity, and what it takes to be the best. It’s easy to
bypass the fundamentals in the
speed of a new project, and critical to establish a shared
vocabulary for the entire branding team.
Part 2 presents a universal identity process that underlies all
successful brand identity initiatives, regardless of the
project’s scope and nature. This section answers the
question “Why does it take so long?” and addresses
collaboration and decision making.
Part 3 showcases best practices. Local and global, public and
private, these highly successful projects, created by
branding firms, design consultancies and in-house
creative teams, inspire and exemplify original, flexible,
lasting solutions.