รูปภาพสินค้า รหัส9780471736363
9780471736363
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ผู้เขียนEfraim Turban, Richard E. Potter, R. Kelly Rainer, Jr.

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รหัสสินค้า: 9780471736363
จำนวน: 411 หน้า
ขนาดรูปเล่ม: 205 x 253 x 15 มม.
น้ำหนัก: 775 กรัม
เนื้อในพิมพ์: สี่สีในเล่ม 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: -ไม่ระบุ 
หน่วย: เล่ม 
สำนักพิมพ์: John Wiley & Sons (Asia) Pte Ltd 
:: เนื้อหาโดยสังเขป
What does Information Systems have to do with business?

Rainer Turban Potter's Introduction to Infornation Systems will answer this question for you. In every chapter, you will see how real global businesses use technology and information systems to increase their profitability, gain market share, improve their customer service, and manage their daily operations. In other words, information systems provide the foundation for business.

Our goal is to teach all business majors, especially undergraduate ones, how to use IT to master their current or future jobs and to help ensure the success of their organization. Our focus is not on merely learning the concepts of information technology but rather on applying those concepts ot facilitate business processes. We concentrate on placing information systems in the context of business, so that students will more radily grasp the concepts presents in the text.
:: สารบัญ
Chapter 1 Informaiton Systems: Concepts and Management
Chapter 2 The Modern Organization in the Digital Economy
Chapter 3 Ethics, Privacy, and Information Security
Chapter 4 Data and Knowledge Management
Chapter 5 Network Computing
Chapter 6 E-Business and E-Commerce
Chapter 7 Wireless, Mobile Computing, and Mobile Computing, and Mobile Commerce
Chapter 8 Organizational Information Systems
Chapter 9 Managerial Support Systems
Chapter 10 Acquiring IT Applications

Etc.