With the event planning industry's emergence as a mainstream career choice--combined with new global economic realities--those who work in this exciting field must keep up with the times in order to grow and succeed. Event professionals must master the specialized skills to transition from event manager to event leader. In this new Fourth Edition, Dr.Joe Goldblatt, CSEP, imparts all the logistical know-how and theoretical understanding event managers need, with a new focus on honing the skills, knowledge, and ability required to become a true leader. Taking into account the industry's new global nature, Goldblatt covers the new skill set leaders need in order to deal with other cultures, societies, and business practices.
Combining trusted wisdom, helpful and illustrative examples, and a wealth of new and updated information, Special Events, Fourth Edition features:
- A 16-page full-color photo insert
- Inspiring profiles of Event Leaders
- Real-world case studies in 21st-century event management
- Expanded coverage of the role of leadership in event planning
- An emphasis on the growing globalization of the profession
- New information on risk management and security issues for the new century
- Updates on using new technologies, including the Internet and recent software packages
- A study prep section for candidates taking the Certified Special Events Professional (CSEP) exam
Part 1 Theory of Event Leadership
Part 2 Event Administration
Part 3 Event Coordination
Part 4 Event Marketing
Part 5 Legal, Ethical, and Risk Management
Part 6 Technology and Professional Development