In today's intensely competitive hospitality industry, a company striving to succeed must not merely meet industry standards, it must participate in driving industry change. Strategic Management in the Hospitality Induatry, Second Edition gives hospitality students the tools they need to be tomorrow's leaders in this dynamic field. Based on the premise that adding value-for the stockholder, the consumer, and the employee-must be the central objective for any effective management strategy, this book gives students a blueprint for innovation and growth at hotels and restaurants both in the United States and abroad. Written by authors who are widely recognized as the finest instructors in the field, this comprehensive, illustrated guide fetures:
- New chapters on developing service quality and understanding the industry in an international context
- End-of-chapter showing real-world applications of management theories
- Practical instruction on how to identify internal strengths and weaknesses in a hospitality organization
- Detailed coverage of resource allocation, emphasizing support of products and services that add singificant value
- An examination of the defining role of leadership in successful strategic management.
1. Strategic management in the hospitalithy industry
2. Thinking strategically: a working model
3. Environmental assement: condeptual Tools
4. Environmental scanning: indentiying forces driving Change
5. Choosing competitive methods: portfolios of products and
services
6. Core competencies as competitive methods
7. Strategy implementation: realizing intended strategy
8. Integrating strategic change: realizing intended strategy
9. Managing service quality
10. Globalization, multinationals, and corporate strategies
,etc.