A clear and compelling guide to the complex world of counterfeiting
This book provides readers with an overview of the complex subject of counterfeiting in the twenty-first century-not the traditional notion of counterfeiting fake currency, but the counterfeiting of luxury goods, pharmaceuticals, engine parts, etc. Filled with compelling stories such as how Glad trash bags have been faked as part of a scheme to launder drug money, this book offers real-world examples of how counterfeiting can occur and how readers can protect their products and brands from it. Leaving no stone unturned, this valuable resource also provides legal remedies, authentication guidance, and digital measures companies can use to fight the effects of counterfeiting on their bottom line.
David M. Hopkins (Denver, CO) is Director of International Business Programs in the Daniels College of Business at the University of Denver. Lewis T. Kontnik (Greenwood Village, CO) is principal and founder of Reconnaissance International, the publisher of Authentication News, an international newsletter that covers counterfeiting prevention issues.
Mark Turnage (Denver, CO) is the CEO of Applied Optical Technologies PLC, one of the largest providers of anti-counterfeiting technology to governments and companies worldwide.
Part 1 An Introduction to Product Counterfeiting and the Threat to Brand Value
Chapter 1 If You Can Make It, They Can Fake It
Chapter 2 Creating and Protecting Brands
Part 2 Product Counterfeiting as a Problem in Specific Industries
Chapter 3 Branded and Luxury Goods
Chapter 4 Pharmaceuticals
Chapter 5 Replacement Parts and Consumables
Chapter 6 Copyright and Digital Products
Part 3 The Economic and Social Consequences of Counterfeiting
Chapter 7 The Economic Consequences of Counterfeiting
Chapter 8 The Social Consequences of Counterfeiting
Part 4 Protecting Your Brand and Customers
Chapter 9 Organizing to Address the Problem
Chapter 10 Utilizing Private Investigators
Chapter 11 Legal Remedies
Chapter 12 Anticounterfeiting Technology Solutions
Chapter 13 What Governments and Multilateral Institutions Can (and Can't) Do
Part 5 Conclusion
Notes
Index