รูปภาพสินค้า รหัส9780470998106
9780470998106
Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on management of technology...
ผู้เขียนJoe Tidd, Jihn Bessant

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ราคาปก 960.00 บาท
ราคาสุทธิ 960.00 บาท
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รายละเอียดหนังสือ
รหัสสินค้า: 9780470998106
จำนวน: 622 หน้า
ขนาดรูปเล่ม: 190 x 247 x 29 มม.
น้ำหนัก: 1345 กรัม
เนื้อในพิมพ์: 2 สี 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: John Wiley & Sons (Asia) Pte Ltd 
พิมพ์ครั้งล่าสุด:ครั้งที่ 4 เดือน -- ปี 2009
:: เนื้อหาโดยสังเขป
Managing Innovation is an established best-selling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. It is also widely used by managers in both the service and manufacturing sectors. Now in its third edition, Managing Innovation continues to offer a complete framework for thinking about innovation across technological, market and organizational perspectives, while integrating the latest developments in the management of innovation field. Building on extensive user feedback, the revised edition features new globally-focused case illustrations, expanded discussion of contemporary issues in innovation and improved online lecturer support.



:: สารบัญ
Part 1 Management Innovation
Part 2 Context
Part 3 Search
Part 4 Select
Part 5 Implement
Part 6 Capture
:: คำนิยม
'This is the best book on Innovation Management I have found so far. I have been using it for years teaching my engineering students at TU Delft. This book covers important insights from modern evolutionary research; it also provides useful practical knowledge for innovation management'.

--Alfred Kleinknecht--
Professor of Economics of Innovation at TU Delft,
Netherland and Visiting Professor,
Universite de la Sorbonne, Paris, France

'A limpid and very useful account of what we know about the management of innovation. Must read for executives, scholars and students'.

--Yves Doz--
Timken Chaired Professor of Global Technology
and Innivation, INSEAD.