รูปภาพสินค้า รหัส9780470843765
9780470843765
-
ผู้เขียนPieter M.A. Ribbers, Michael P. Papazoglou

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ราคาปก 2,925.00 บาท
ราคาสุทธิ 2,925.00 บาท
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รายละเอียดหนังสือ
รหัสสินค้า: 9780470843765
จำนวน: 721 หน้า
ขนาดรูปเล่ม: 190 x 235 x 37 มม.
น้ำหนัก: 1305 กรัม
เนื้อในพิมพ์: ขาวดำ 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: -ไม่ระบุ 
หน่วย: เล่ม 
สำนักพิมพ์: Wiley Publishing, Inc. 
:: เนื้อหาโดยสังเขป
This comprehensive book introduces and explains the different elements of e-Business and provides a structure that can facilitate the assimilation of new e-Business developments as they occur in the future. The book also contains abundant real-world applications to encourage readers to understand and appreciate real-life e-Business applications. Most importantly, the text emphasizes an analytical and critical approach to understanding business issues, decision-making and technology use and development.


The book, broken down into three parts, begins by examining the relationship between e-Business and business strategy. The second part of the book describes key topics that companies have to address when designing and deploying an e-Business strategy, including e-Markets, e-Procurement, networked organizations and the roles of intermediaries in the value system. The final part of the book, concentrates on modelling issues and technical foundations of e-Business, starting with modelling used to develop and implement e-Business systems, continuing with security, middleware, components and e-Business system development, legacy, e-Business integration, web-services and business protocols
:: สารบัญ
1. The World of e-Business
2. e-Business Strategy
3. Business Models
4. e-Business Relationships
5. Governance Structures
6. e-Business Technological Infrastructure
7. XML the Enabling Technology for e-Business
8. e-Markets
9. e-Procurement
10. e-Business Networks

etc.