Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social responsibility (CSR) is widely recognized as a worthy commitment to ensure sustainable benefit for both corporations and communities. CSR is also becoming an important base for businesses to build trust and confidence in their stakeholders, with the potential to provide a competitive edge.
Part 1 Strategies
1. Corporate Social Responsibility, Good Corporate Governance, and Reputation Risk
2. A New Phenomenon
3. The Fundamentals and Evolution of CSR
4. How to Optimize CSR
5. Why and When to Apply CSR Activities
6. Managing, Monitoring, and Reporting
Part 2 Case Studies
Case Study 1 PT Unilever Indonesia, Tbk
Case Study 2 PT Bank Danamon Indonesia, Tbk
Case Study 3 PURA Group
Case Study 4 PT Astra International, Tbk
Case Study 5 PT Indo Tambangraya Megah, Tbk
etc.
This is an important book written with the authority and experience of many years of high-level management, at the cutting edge of Corporate Social Responsibility (CSR) in Indonesia and beyond. The case studies are excellent and mix examples from emerging and developed markets with insight and understanding. Above all they show cause for optimism amidst the challenges faced by local companies and MNEs in developing countrues.
-- Geoffrey Williams, FRSA, FMIM --
CSR Strategies is useful reading for decision makers within public and private sector organizations. The book offers practical insights for business people as well as academics because the perspectives shared are the work of a seasoned practitioner who has been very successful in implementing the right CSR principles.
-- Mas Achmad Daniri --
Impactful and sustainable CSR initiatives can only be obtained if corporations can translate their CSR concepts into corporate habits. CSR Strategies serves as an important, practical reference for corporations desiring to do so.
-- Risa Bhinekawati --