The strategy and marketing wisdom of Peter Drucker is compiled into one handy guide. Peter Drucker was widely considered the father of modern management. His 39 books and countless scholarly and popular articles predicted many of the major economic developments of the late twentieth century, and his influence upon modern business is almost immeasurable.
In "The Strategic Drucker", Drucker associate and student Robert Swaim has distilled Drucker's most important business strategies and philosophies into one valuable book. Swaim recounts and compiles Drucker's insight on growth, strategic planning, sales, marketing, innovation, and a wealth of other vital business topics. For anyone who wants to get to know the real Drucker, without digging through all of his books and articles, "The Strategic Drucker" is a valuable resource. Robert Swaim, PhD (Beijing, China), has taught at numerous universities around the world and collaborated with Peter Drucker in developing an MBA and executive development program for Chinese executives and managers.
Chapter 1 Drucker on Managing Growth
Chapter 2 Strategy and the Purpose of a Business
Chapter 3 Dissecting the Interview and Drucker on Marketing
Chapter 4 The Five Deadly Business Sins
Chapter 5 Innovation and Entrepreneurship
Chapter 6 Getting Rid of Yesterday
Chapter 7 External Growth Strategies
Chapter 8 Family Business Management
Chapter 9 Drucker and the Next Society
Chapter 10 Planning and Managing Organizational Change
Over the years I have read most of what Drucker has written and I found this a fersh and clear assembly of Drucker's original thought. The book brought back many memories and again created new insights for me as we help our clients face growth issues in challenging times
--J.Michael Marks--
Managing Partner
Indian River Cousulting Group
Since Drucker's 100 years of business acumen encompass both the Great Depression of the 1930s and the rise of the global capital markets of today, his analysis is of particular value to anyone trying to understand and navigate their business through the current economic turmoil. This book is well organized, providing a reader or a student of management a sensible and easy to follow guide to Drucker's advice.
--Professor Douglas M. Astolfi--
Saint Leo University