A significant number of MNCs have been in China for well over a decade and a large pool of expatriate talent now exists within the country. China CEO taps into this knowledge pool with insights from veteran managers who have survived the initial setting up of operations in China, the critical establishment of relationships with Chinese authorities, the successful hiring, training and development of local talent and who have cracked China's notoriously fickle consumer markets.
Each chapter provides practical tips and easy to grasp models that will help new managers in China be more effective and do so more quickly. In China CEO we deliver what other Western authors can't - first hand reflections based on over 100 years' collective experience in China. The book presents this rich knowledge in a readable, conversational style suitable for time-constrained executives.
Chapter 1: Qualities of a Successful International
Manager in China
Chapter 2: Managing Chinese Employees
Chapter 3: Working with Business Partners
Chapter 4: Communicating with Headquarters
Chapter 5: Facing competitors
Chapter 6: Battling Intellectual Property Rights Infringers
Chapter 7: Winning Over Chinese Consumers
Chapter 8: Negotiating with the Chinese Government
Chapter 9: Living China
Chapter 10: Conclusion
Appendix: Research Methodology