"This book's comprehensive and insightful coverage on business growth strategies for Asia Pacific makes it one of the best practitioner's guides. Stan Shih, one of the most respectful entrepreneurs of our time, has joined force with Dr. Willie Chien and Dr. Po-Young Chu to share their valuable experiences with those who wish to develop their business in Asia. The methodology proposed by the authors to analyze the complex competitive conditions and subtle cultural factors related to Asian market provides enormous help for international companies, either Western or Asian, to plan and to execute their business strategies for Asia."
--Dr Morris Chang, Chairman and CEO, Taiwan Semiconductor Manufacturing Corporation (TSMC)
PART I: A MACROSCOPIC VIEW OF THE ASIA PACIFIC
REGION.
PART II: MICROSCOPIC VIEW OF THE ASIA PACIFIC REGION.
PART III: FORMULATING AND IMPLEMENTING A STRATEGY
FOR GROWTH.
Case Study: Johnson & Johnson vs. Cipla.
References and Bibliography.
Author Descriptions
Dr. Willie Chien has had considerable experience of working as a senior executive in various Asia Pacific countries for several Western multinationals. For the past two decades, he has been devoting himself to numerous technical, operational, strategic-planning, business-development and regional-management positions in the Asia Pacific region. He is also a visiting lecturer at Aspire Academy.
Stan Shih is one of the most distinguished entrepreneurs in the IT industry. As the founder of Acer, BenQ and Wistron, he is considered to be one of the most influential business strategists of our time. He is also the founder of Aspire Academy.
Dr. Po-Young Chu is president of Aspire Academy, which prides itself on training executives and managers to cope with the highly dynamic business environment. He is a former director of EMBA programs at National Chiao Tung University in Taiwan.