Corporate Social Responsibility, Sustainability and Corporate Citizenship are now essential elements of modern business. Responsible Business is a vital "how to" guide providing information on all aspects of the CSR process. This highly accessible book is full of insights from those responsible for implementing CSR strategy inside companies – whether as CSR managers or at top management level – with coverage of all the important aspects of CSR – from what a sustainability manager's job involves, how to handle stakeholder dialogue, supply chain management to auditing, CSR and the law, and communicating CSR.
Divided into bite-size easy-to-read chapters complete with practical checklists or "dos and don'ts", Responsible Business provides perspectives across different industries and sectors from running micro-finance at an international banking group to CSR in small companies as well as personal insights into a CSR manager's role in the automotive sector, the IT sector, the hotel business and many more.
1. What dose a sustainability manager do?
2. An introduction to stakeholder dialogue
3. Who works in CSR? Staffing and recruitment in CSR
4. A legal perspective on CSR
5. Corporate volunteering as a tool of strategic company development
6. CSR assurance in practice: measuring and auditing sustainability
7. Sustainability reporting 2.0: from 'Trojan horse' to 'value booster'
8. Ten rules for successful CSR communication
9. Event project management best practice
10. The role of IT in corporate sustainability strategies
etc.
"If CSR is ever to happen in real time, it will be in the corporate trenches, honed by managers driving CSR beyond academic ideal to practical workplace results. This new book from Europe's ICCA has it all in one place. A brilliant display of actual corporate accomplishments, workable tools, and organisational work-around strategies. Real stuff by real professionals."
-- William C. Frederick, author of Corporation, Be Good! The Story of Corporate Social Responsibility --
"The work of the ICCA in this publication and beyoun is vital to the field of CSR, as well as to the interdisciplinary fields and sectors that it affects in the private sector, public sector an dcivil society. I suggest this book become required reading for each sector."
-- Mark C. Donfried, Director and Founder, Institute for Cultural Diplomacy --
"An indispensable resource for all who actually 'do' CSR."
-- Professor Dirk Matten, Hewlett-Packard Chair in Corporate Social Responsibility, Schulich School of Business --