รูปภาพสินค้า รหัส9780470591802
9780470591802
This streamlined version provides a guide to industrial organisation in the imperfect market conditions of the real world. In response to market requirements, this text is calculus based.
ผู้เขียนGeorge Norman, Dan Richards, Lynne Pepall

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รหัสสินค้า: 9780470591802
จำนวน: 580 หน้า
ขนาดรูปเล่ม: 184 x 258 x 25 มม.
น้ำหนัก: 1060 กรัม
เนื้อในพิมพ์: ขาวดำ 
ชนิดปก: ปกแข็ง 
ชนิดกระดาษ: กระดาษปอนด์ 
หน่วย: เล่ม 
สำนักพิมพ์: John Wiley & Sons Inc. 
:: เนื้อหาโดยสังเขป
Managers who are looking to gain a better understanding of today's industrial environment will appreciate this text . It offers a comprehensive examination of the field. Empirical applications are integrated throughout the chapters to provide relevant examples. Discussions are included on price discrimination as it relates to monopolies and product varieties. Basic models of imperfect competition are presented. Entry deterrents and price fixing are also examined in more detail. Managers will then learn how to apply this information as they build a successful organisation.
:: สารบัญ
Part 1 Microeconomic Foundations
Part 2 Price and Nonprice Tactics for Firms with Market Power
Part 3 Oligopoly and Strategic Interaction
Part 4 Contractual Relationships between Firms
Part 5 Topics in Nonprice Competition : Advertising and Research and Development
Part 6 Special Topics : Networks and Strategic Trade Policy

- Answers to Selected Problems
:: คำนิยม
Very appropriate for me and for my teaching style... It is ideal for universities offering several sections of IO and wanting to give students a choice of more quantitative courses. I believe in time, even more students will be comfortable with calculus. This is a good time to make the move to a more quantitative book... one that is extremely well organized.
-- James Dana --
Northeastern University