Known for its consistent emphasis on decision-making, Managerial Economics, Sixth Edition, by Samuelson and Mark provides a detailed introduction to managerial economics for undergraduates, MBAs, and executives alike. This text features a host of examples, from pricing airline seats to undertalking risky R&D programs, to bidding for oil lease-all of which are amenable to economic analysis. Starting with the traditional topics of demand and cost analysis, optimization and equilibrium, Managerial Economics goes on the cover cutting-edge concepts in decsion making under uncertainty and game theory.
Chapter 1 Economic Decisions
Chapter 2 Profit Maximization
Chapter 3 Demand Analysis
Chapter 4 Estmating and Forecasting Demand
Chapter 5 Production
Chapter 6 Cost Analysis
Chapter 7 Perfect Competition
Chapter 8 Monopoly
Chapter 9 Oilgopoly
Chapter 10 Competitive Strategy
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