Praise for "Brand for Talent": 'As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees. "Brand for Talent" provides a compelling framework and great practical tips. It will change the way you think about your people strategy' - Cammie Dunaway, Nintendo of America. '"Brand for Talent" is your wake up call to the realities of today's hiring marketplace. Branding baristas Mark Schumann and Libby Sartain welcome you with a steaming mug of half philosophy and half pragmatism topped with real-world examples. Get "Brand for Talent", get amped and get going!' - Brad Whitworth, ABC, Cisco, IABC Fellow, IABC Past Chairman. 'In this compelling and incisive book, Mark Schumann and Libby Sartain bring branding into the realm of human resource management' - Hayagreeva Rao, Graduate School of Business, Stanford University. 'This is a fascinating book. Using the power of a consumer brand as a lever to retain talent is a given. What hasn't been done until this book is to put the brand to work in order to attract the best.
Introduction
Part 1 Get Real
Essential 1 Wake Up
Essential 2 Look Ahead
Part 2 Get to Work
Essential 3 Create
Essential 4 Segment
Essential 5 Implement
Part 3 Get Prepared
Essential 6 Sustain
Essential 7 Survive
Part 4 What It Means to You
Build a Talent Brand Legacy
Note
Acknowledgments
Index
About The Authors