Develop a Successful Web Analytics Strategy
A Step-by-Step Guide
Learn web analytics the right way with this unique, thoroughly modern guide to today's web analytics challenges and opportunities. Written by an in-the-trenches practitioner, this book goes beyond concepts and definitions to challenge prevalent thinking about the field and provide a step-by-step guide to implementing a successful web analytics strategy.
Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line.
Chapter 1 Web Analytics -Present and Future
Chapter 2 Data Collection-Importance and Options
Chapter 3 Overview of Qualitative Analysis
Chapter 4 Critical Components of a Successful Web Analytics Strategy?
Chapter 5 Web Analytics Fundamentals
Chapter 6 Month 1:Diving Deep into Core Web Analytics Concepts
Chapter 7 Month 2:Jump-Start Your Web Data Analysis
Chapter 8 Month 3:Search Analytics-Internal Search, SEO, and PPC
Chapter 9 Month 4:Measuring Email and Multichannel Marketing
Chapter 10 Month 5:Website Experimentation and testing Shifting the Power to Customers and Achieving...
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Avinash makes the complex, simple. He makes the futile, useful. He makes the dull, alive. You could make this the best hour a day learning what is and isn' t happening in your online business.
--Bryan Eisenberg--
A great book to cover all you need to know about web analytics: inside out. Beyond the pure technical aspects, the book also covers organization issues around web analytics, from recruiting to scaling up your efforts to meet business requirements. In a nutshell, a complete guide to the art and science of web analytics, from one of the best experts in the field; both beginners as well as practitioners will for sure learn and expand their thinking. If you know Avinash and his well-known blog, his book is for sure a must read! Enjoy!
--Laurent Flores, PHD--
Avinash' s explanation of how web analytics really works is a salutary reminder that the products are just a way to a means, not the ultimate solution. Getting real value for money out of a web analytics project comesfrom the brain, not the tools used. This book will help your brain map the right connections in oder to reap the benefits of web analytics. Avinash' s writings are visionary and yet hands on, for both newbies as well as seasoned practitioners. If you are serious about web analytics this is a MUST READ.
--Aurelie Pols, Manager, Web Analytics Team--