Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.
Chapter 1 Strategic Management
Chapter 2 The Environment and External Stakeholders
Chapter 3 Strategic Directions
Chapter 4 Organizational Resources and Competitive Advantage
Chapter 5 Strategy Formulation at the Business-Unit Level
Chapter 6 Corporate-Level Strategy and Restructuring
Chapter 7 Strategy Implementation through Interorganizational Relationships and Management of Functional Resources
Chapter 8 Strategy Implementation through Organizational Design and Control
Chapter 9 Strategies for Entrepreneurship and Innovation
Chapter 10 Global Strategic Management and Future