This book will interest innumerable readers—from manufacturers, airlines and suppliers to travel agents, marketers and salespeople; form airport managers to caterers, designers, engineers and architects; and not least the millions of passengers who travel each year in these special and typically modern surroundings.
Product Branding
Chapter 1 First-Class Luxury
Chapter 2 Business-Class Comfort
Chapter 3 Economy-Class Value
Chapter 4 Aero Identity
Chapter 5 Sky Lights
Chapter 6 Dining a la jet set
Chapter 7 Real-Feel Customer Touchpoints
Chapter 8 Accessibility : Special Needs
Chapter 9 Look Smart: Keep Clean
Chapter 10 Durability
etc.