Business connection are the fastest growing component of the internet, but many managers don't know where to turn for strategy, comprehensive information on how to make the most of online technology. Doing More Business on the internet, Mary J. Cronin's follow-up to her best-selling First Edition, provides the essentials that every business needs to get started on the Internet-and to gain the competitive edge required in today's global market.
By distilling the experiences of over 100 companies that have used the Internet, Cronin offers an insightful, value-added framework for using the Internet strategically, as well as cost-effectively. You'll learn how to establish a global presence, improve customer support and service, identify and explore new market, and tap into the vast resources of interactive networks to boost productivity and encourage innovation within your organization.
Doing More Business on the internet offers complete coverage of the hottest business topics, such as:
- Creating a World Wide Wed home page, and using it to attract customers around the world
- How to develop an Internet plan that best suits your business
- The art of Intermarketing-interacting with customers and outshining competitors by taking advantage of the Web's graphics, sound, and video capabilities
- Vital business information resources, including electronic journals, research reports, and discussion groups-and how to find them without getting lost in "cyberspace"
- The most effective commercial application on the Internet and how they can add value to any business
Chapter 1 The World of Networked Information
Chapter 2 A Manager's Guide to the Internet
Chapter 3 The Desktop as Global Village
Chapter 4 Reach Out and Touch-Everyone
Chapter 5 Transforming Research and Development
Chapter 6 Customer Connections
Chapter 7 The Entrepreneurial Edge
Chapter 8 Putting the Network to Work
Chapter 9 The Home Page Advantage
Chapter 10 Looking Forward
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