The Internet is driving the growth of a revolutionary commercial paradigm in which size and physical location are surrendering to "virtuality," and in which businesses are facing unprecedented markting challenges. With the meteoric rise to prominence of the World Wide Web, no manager can afford to be indifferent to this technological revolution, for the Web has dramatically-and globally-expanded customer options, putting uniquely competitive pressures on companies large and small. To survive in business today, you must be online.
But being online-and making it profitable-means much more than throwing up a Web site and announcing, "We're digital." It means being alert to the experiences of E-business pioneers. And being ready to apply their hard-won lessons to your own sales and marketing channels. Cyber Rules is designed to help you do that. Written by the founders of Siebel Systems, Inc., the global leader in Enterprise Relationship Management software applications, it summarizes the dramatic history of the web's "first generation," explains six critical rules now governing electronic commerce, and provides expert detailed advice for implementing a digital strategy. Whether you're still eyeing the E-business frontier or are already reaping its rewards, Cyber Rules will give you a distinctively insider's perspective on this redical new market space.
Chapter 1 The Virtuae Marketplace
Chapter 2 Problems and Prospects
Chapter 3 Lessons of the First Generation
Chapter 4 Private "Infotainment" Will Give Way to Global Enterprise
Chapter 5 Internet Pioneers Will Reshape Their Industries
Chapter 6 Market Models Will Multiply, Not Contract
Chapter 7 Online Companies Will Become Para-Enterprises
Chapter 8 The Net Will Move from Communities to "Customerization"
Chapter 9 The sales and Marketing Landscape Will Be Redrawn
Chapter 10 Rolling It Out I : Digital Strategy