Tim Waterstone founded Waterstone's in 1982. It was one of the most financially successful business start-ups of the 1980s and, culturally, is generally considered to have changed the complexion and scale of bookselling in the British Isles and Europe.
Swimming Against the Stream is Tim Waterstone's personal and impassioned look at the entrepreneurial mindset, showing what it takes to be successful in the twenty-first century marketplace. Using vast personal experience, as well as an array of contemporary case studies, Tim Waterstone presents an entrepreneurial approach that can genuinely improve the lives of those who embrace it. He rails against market research in favour of intuition, emphasises the importance of an all-consuming vision, and places oft-forgotten tenets such as honour, value and pride back at the heart of business thinking.
Swimming Against the Stream is an insprirational look at how we can all make more of our lives by putting the moral quality back into our approach to business.
One Trust in your courage
Two Trust in your vision
Three Trust in your Leadership
Four Trust in your intuition
Five Undertand the money
Six Value Matters-price doesn't