Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management questions. A concise visually compelling textbook with a suite of valuable online assets, Marketing Management, Student Edition is an effective new approach to teaching and learning Marketing Management.
Part 1 Marketing Strategy
Part 2 Product Positioning
Part 3 Positioning Via Price, Place, and Promotion
Part 4 Positioning: Assessment Through the Customer Lens
- Capstone