Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGIC MANAGEMENT, 2e International Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGIC MANAGEMENT, helps you prepare for your exams and for your next job.
Part 1 Foundations of Global Strategy
Part 2 Business-Level Strategies
Part 3 Corporate-Level Strategies