Learn the true process of a successful entrepreneur with INTRODUCTION TO ENTREPRENEURSHIP, 8e International Edition! Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. Using exercises and case presentations, you can apply your own ideas and develop useful entrepreneurial skills. Cases and examples found throughout the text present the new venture creations or corporate innovations that permeate the world economy today. This book will be your guide to understanding the entrepreneurial challenges of tomorrow.
Part 1 Understanding the Entrepreneurial Mind-Set
1. The Revolutionary Impact of Entrepreneurship
2. The Individual Entrepreneurial Mind-Set
3. Corporate Entrepreneurial Mind-Set
4. The Social and Ethical Perspectives of Entrepreneurship
Part 2 Launching Entrepreneurial Ventures
5. Creativity and Innovation
6. Methods to Initiate Ventures
7. Legal Challenges in Entrepreneurial Ventures
8. The Search for Entrepreneurial Capital
Part 3 Formulation of the Entrepreneurial Plan
9. The Assessment Function with Opportunities
10. The Marketing Aspects of New Ventures
11. Financial Statements in New Ventures
12. Business Plan Preparation for New Ventures
Part 4 Strategic Perspectives in Entrepreneurship
13. Strategic Growth in Entrepreneurship
14. The Valuation Challenge in Entrepreneurship
15. The Final Harvest of a New Venture