In addition to our book's characteristics, as listed above, there are some specific features of this 7th edition that we want to highlight for you:
- New Opening Cases and Strategic Focus Segments. We continue our tradition of providing all-new Opening Cases and Strategic Focus segments. In addition, new company-specific examples are included in each chapter. Through all of these venues, we present readers with a wealth of examples of how actual organizations, most of which present readers with a wealth of examples of how markets, use the strategic management process to increase their ability to compete and achieve higher performance.
- An Exceptional Balance between current research and applications of it in actual (and mostly widely recognized) organizations. The Content has not only the best research documentation but also the largest amount of effective firm examples to help active learners understand the different types of strategies that organizations use to achieve their vision and mission
- All New Cases with an effective mix of organizations headquartered of based in the United State and a number of other countries. Many of the cases have enhanced financial analyses as part of the Case Notes available to instructors. These timely cases present active learners with opportunities to apply the strategic management process and understand organizational conditions and contexts and to make appropriate recommendations to effectively deal with critical concerns.
- Enhanced Experiential Exercises to support individuals’ efforts to understand how strategic management is used in all types of organizations.
- Lively, Concise Writing Style to hold readers’ attention and to increase their interest in strategic management.
- Continuing, Updated Coverage of vital strategic management topics such as competitive rivalry and dynamics, strategic alliances, mergers and acquisitions, international strategies, corporate governance, and ethics. Also, we continue to be the only book in the market with a separate chapter devoted to strategic entrepreneurship.
- Full four-color format to enhance readability by attracting and maintaining readers’ interests.
Part 1 Strategic Management Inputs
Part 2 Strategic Actions: Strategy Formulation
Part 3 Strategic Actions: Strategy Implementation
Part 4 Cases