In addition to our book’s characteristics, as listed above, there are some specific features of this international edition that we want to highlight for you:
- New Opening Cases and Strategic Focus Segments. We
Continue our tradition of providing all-new Opening Cases and
Strategic Focus segments. In addition, new company-specific
examples are included in each chapter. Through all of these
venues, we present readers with a wealth of examples of
how actual organizations, most of which complete
internationally as well as in their home markets, use
the strategic management process to increase their ability to
complete and achieve higher performance.
- An Exceptional Balance between current research and
applications of it in actual (and mostly widely recognized)
organizations. The content has not only the best research
documentation but also the largest amount of effective firm
examples to help active learners understand the different
types of strategies that organizations use to achieve their
vision and mission.
- All new cases with an effective mix of organizations
headquartered or based in the United States and a number
of other countries. Many of the cases have enhanced
financial analyses as part of the Case Notes available to
instructors. These timely cases present active learners with
opportunities to apply the strategic management process
and understand organizational conditions and contexts and to
make appropriate recommendations to effectively deal with
critical concerns.
- Lively, Concise Writing Style to hold reader’s attention and to
increase their interest in strategic management.
- Continuing, Updated Coverage of vital strategic management
topics such as competitive rivalry and dynamics, strategic
alliances, mergers and acquisitions, international strategies,
corporate governance, and ethics. Also, we continue to be
the only book in the market with a separate chapter
devoted to strategic entrepreneurship.
- Full Four-color format to enhance readability by attracting and
Maintaining reader’s interests.
Part 1 Strategic Management Inputs
Part 2 Strategic Actions: Strategy Formulation
Part 3 Strategic Actions: Strategy Implementation
Part 4 Cases