The eighth edition reflects the highly dynamic nature of the international marketplace. We offer a perspective on the shift from marketplace to market space, and the impact of this revolution on international Marketplace vignettes reflects state-of-the-art corporate practices. We have included links to the Web site of companies, data sources, governments, international organizations, and monitors of international marketing issues.
Part 1 The International Marketing Environment
Part 2 International Market Entry and Development
Part 3 Export Marketing Mix
Part 4 The Global Marketing Mix