This book is designed to help research buyers make sound decisions regarding international research. Research buyers, as used in this book, could also be a researcher working internally for their own corporate clients. Through a step-by-step discussion of the basic issues and tasks involved in the global research process, this book will help you initiate an international research project, and manage the process from the questionnaire development through the project completion.
Chapter 1 When to Knock on Foreign Doors
Chapter 2 Getting the Process Started
Chapter 3 Selecting Vendors for International Research
Chapter 4 The Proposal Process
Chapter 5 What Type of Research Works Where?
Chapter 6 Cultural Issues
Chapter 7 Crossing Language Barriers
Chapter 8 On Your Mark...Get Set...
Chapter 9 Coordinating the International Research Project
Chapter 10 Unusual Suspects
Chapter 11 Reporting: "Who, What, When, Where, Why, How"
Chapter 12 Ethics in International Research
"This book is an invaluable resource to help navigate the challenging world of survey research and helps put the best course of action into place and troubleshoot when things aren't going exactly as planned."
--Lynn Connors LaFiandra, Ph. D., Director, US Survey Research, Accenture--
"A must-read for anyone doing international marketing research."
--Martin Block, Medill IMC, Northwestern University, Author, Business-to-Business Marketing Research--