It's practical. It's easy-to-use. It works. SCENARIO PLANNING HANDBOOK: DEVELOPING STRATEGIES IN UNCERTAIN TIMES reveals the most effective stategy techniques available to help you, a decision-maker, plan for the future. And with this strategy textbook, you won't just get theory. You'll also get the most up-to-date data, analysis, and expert insights that show you how to succeed. Don't let uncertainty paralyze you or force a bad decision. Let SCENARIO PLANNING HANDBOOK: DEVELOPING STRATEGIES IN UNCERTAIN TIMES guide you using the decision-making practices that are proven to work.
Part 1: The Role of Scenarios
Part 2: Getting Started
Part 3: Laying the Environmental-Analysis Foundation
Part 4: Creating the Scenarios
Part 5: Moving from Scenarios to a Decision
Part 6: Creating a Change-Oriented Culture
"At last--The SRI Practitioners who have been role models for so many scenario planning have produced a handbook. It emphasizes what is often neglected, the steps necessary before scenarios are created, for their success in influencing decision making. This is a book, not for the scenario planner's bookshelf, but for his or her desk."
--Gill Ringland, CEO & Fellow, SAMI Consulting--
"I WOULD RECOMMEND THIS BOOK to any organization that is looking for a tangible way to create futurescapes. It helps provide a very concrete direction for exploring profitable new growth opportunities."
--Stephanie Keller-Bottom, Director, Innovent Nokia--