Economics for Managers and Basic Economics for Managers are published to help students use basic economic concepts to understand and improve the mangerial decision-making process. Despite sharing a common objective, Economics for Managers features and intuitive calculusbased treatment of economic theory and analysis; Basic Economics for Managers uses an intuitive noncalculus-based approach.
Part One Introduction to Managerial Economics & Policy
Part Two Consumer Demand
Part Three The Production Process and Costs
Part Four Imperfect Competition and Competitive Strategy
Part Five Long-Term Investment Policy
Appendices