รูปภาพสินค้า รหัส9780324311082
9780324311082
-
ผู้เขียนMarianne Moody Jennings

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ราคาปก 550.00 บาท
ราคาสุทธิ 550.00 บาท
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รายละเอียดหนังสือ
รหัสสินค้า: 9780324311082
จำนวน: 598 หน้า
ขนาดรูปเล่ม: 204 x 254 x 21 มม.
น้ำหนัก: 1120 กรัม
เนื้อในพิมพ์: 2 สี 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: -ไม่ระบุ 
หน่วย: เล่ม 
สำนักพิมพ์: Thomson Asia 
:: เนื้อหาโดยสังเขป
The fifth edition continues the features students and instructors embraced in the first, second, third, and fourth editions, including both short and long eases, discussion questions, hypothetical situations, and up-to-the-moment current, ongoing, and real ethical dilemmas. Some of the longstanding favorites are back by popular demand-such as the Nestle infant formula experience with its longstanding lessons in doing the right thing.
The fifth edition still continues the classic readings in business ethics that provide insight into the importance of ethics in business and how to resolve ethical dilemmas. The readings remain integrated throughout the book to provide substantive thoughts on the particular areas coverd in each section. The organizational structure and indoxes, modified from the fourth edition, make material easy to locate. A case can be located using the table of contents, the topical index, or the product index, which lists both products and companies by name. An index for business disciplines groups the cases by accunting management, and the other disciplines in colleges of business.
:: สารบัญ
Unit 1 Foundations of Ethics: Virtue and Values
Unit 2 Foundations of Business Ethics: Virtue, Values, and Business
Unit 3 Foundations of Business Ethics: what Is the Role of Business in Society? Shareholders vs. Stakeholders
Unit 4 Individuals, individual Values, and the Business organization
Unit 5 Individual Rights and the Business Organization
Unit 6 Business Operations: Financial Issues
Unit 7 Business Operations: Workplace Safety Risks, Systems, and International Operations
Unit 8 Business and Its Competition
Unit 9 Business and Its Product
Unit 10 Business and Government