A Unique Apprpach to Entrepreneurship : A Process Perspective by Robert A. Baron and Scott A. Shane takes a unique look at how entrepreneurship evolves through several distinct phases. The authors treat entrepreneurship as a continuing process, and this model is followed conistently throughout the text, this providing students with a clear model to follow and understand. Accessible and rich in examples, the text fuss concepts, theory, and research with the supporting pedagogy and active learning strategies needed to be compelling in the classroom.
Key Features:
- An outstanding balance between current research and practice/applications.
- Getting Down to Business exercises help students apply the materials learned.
- Danger! Pitfall Ahead! Sections are a pedagogical feature designed to alert the learner of potential snags as they relate to the material being presented.
- The Voice Of Experience sections present interviews with experienced entrepreneurs who share their experience and insights with students.
- Case Studies: Three different case libraries allow students to discuss the issues learned in each chapter in a variety of different settings.
- Learning Objectives: Each chapter opens with learning objectives, alerting the student to important chapter coverage. These objectives are also sprinkled in the margins where the concept is presented to ensure that the student pays close attention to achieving that objective.
Part 1 Entrepreneurship: Who, What, Why?
Part 2 Assembling the Resources
Part 3 Launching the New Venture
Part 4 Running the Business: Building Lasting Seccess
Part 5 Harvesting the Rewards